Dr Haider Ali is a Lecturer in Strategic Marketing at the Open University Business School. I have over 15 years of teaching experience in both the UK and South East Asia. My teaching experience covers a range of certificate, diploma, undergraduate and masters courses.
I am also an active private investor and comment on publicly listed companies, see here. Amongst my interests are travelling (see some blogs here), and also photography.
Journal articles
Ali, HA (2011) Exchanging value within individuals' networks - social support implications for health marketers. Journal of Marketing Management Special Issue
Michaelidou, N, Dibb, S, and Ali, HA (forthcoming 2011) 'The impact of antismoking information on teenagers' attitude and intention: implications and challenges for designing anti-smoking school interventions', Journal of Strategic Marketing.
Paton, R, Ali, HA, and Taylor, SL (2009) 'Government support for faith-based organizations: the case of a development programme for faith leaders', Public Money and Management, vol. 29, no. 6, pp. 363-370.
Michaelidou, N, Dibb, S, and Ali, HA (2008) 'The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking', International Journal of Advertising, vol. 27, no. 2, pp. 235-250.
Ali, HA, and Birley, S (1999) 'Integrating deductive and inductive approaches in a study of new ventures and customer perceived risk', Qualitative Market Research: an international journal, vol. 2, no. 2, pp. 103-110.
Ali, HA, and Birley, S (1998) 'The role of trust in the marketing activities of entrepreneurs establishing new ventures',Journal of Marketing Management, vol. 14, no. 7, pp. 749-763.
Ali, HA (1995) 'Gateways to market entry', Journal of Entrepreneurship, vol. 4, no. 1, pp. 49-69.
Book chapters
Ali, HA (1994) 'The value of trust in service sector marketing', In: Armistead, C (ed.) The Future of Services Management, London, Kogan Page.
Reports
Paton, R, Taylor, SL, and Ali, HA (2009) 'Faith Leaders and Workers Project: Evaluation Report', London, Communities and Local Government.
Zaidi, Q, Govindji, A, and Ali, HA (2008) 'Social Cooking Project', Report commissioned by Food Standards Agency.
Ali, HA (2006) 'HeartNet Preliminary Report', Report commissioned by the British Heart Foundation.
Ali, HA (2004) 'Evaluation of smoking prevention presentations in schools', Report commissioned by QUIT.
Ali, HA (2003) 'Evaluation of CHD training for health advocacy and bi-lingual link workers in South Asian communities',Report commissioned by the British Heart Foundation.
Ali, HA (2003) 'Evaluation of smoking cessation counselling groups', Report commissioned by QUIT.
Working papers
Ali, HA, and Anselmo, P (1998) Women's perceptions of their role portrayals in print adverts: a qualitative study, Cranfield School of Management Working Paper; no. SWP 17/98.
Ali, HA & Yalcin Gul (1999) Brand Attitude and Image Congruence AmongstTeenagers, Cranfield School of Management Working Paper; no. SWP21/99
Conference papers
Ali, HA (2008) 'Social marketing to a minority community - developing communication narratives that resonate', Global Marketing Conference, Shanghai, China 20-23 March.
Ali, HA, and Lindridge, AM (2007) 'Cultural sensitivity and its implications for social support in social marketing: the case of British Pakistani and British white cardiac attack patients', 36th European Marketing Academy Conference , Reykjavik University, Iceland, 22-25 May.
Dibb, S, Michaelidou, N, and Ali, HA (2007) 'Smoking prevention in adolescents: the efficacy and ethics of fear-based messages', European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May.
Michaelidou, N, Ali, HA, and Dibb, S (2006) 'Understanding adolescent beliefs and intention to smoke: the effect of antismoking information', Advances in Consumer Research Conference, Sydney, July.
Ali, HA, and Birley, S (1998) 'The role of trust in the marketing activities of entrepreneurs establishing new ventures', Academy of Marketing Conference, Sheffield.
Ali, HA, and Birley, S (1994) 'Searching for risk and trust in new venture marketing', American Marketing Association. INSEAD, France.
Ali, HA (1993) 'Marketing through network leverage', Babson Entrepreneurship Conference, University of Houston, USA.
Ali, HA (1992) 'Networking - a marketing tool for the self-employed', 15th Small Firms Policy & Research Conference, Southampton, UK.
Ali, HA (1992) 'Networking - an element of the small business marketing mix - background and theoretical considerations', 22nd European Small Business Seminar, Amsterdam, Holland.
Other
Ali, HA (2010) Why people buy counterfeit brands [online], Blog for the BBC's The Money Programme, Available from: URL (http://www.open.ac.uk/openlearn/history-the-arts/culture/media-studies/tele-wars-the-next-chapter ), (17 February).
Ali, HA (2006) The lure of the ready meal [online], Blog for OpenLearn, Available from: URL (http://www.open.ac.uk/openlearn/money-management/management/business-studies/the-lure-the-ready-meal ), (6 Oct).
